All Things Butter secures £530k investment ahead of UK launch

Led by co-founder Toby Hopkinson and advisor Gavin Youll, the funding round drew attention from the likes of serial investor Adam Levene, along with co-founders of Lucky Chap Entertainment, Josey McNarma and Thomas Ackerley.

The funds raised will be predominantly spent on working capital to ensure production of enough stock to supply retail demand, as well as a few key hires. A small portion of the investment will be spent on advertising.

New appointments

All Things Butter will also use the funds the help appoint a new operations manager and a national account Manager as soon as possible.

Co-founder Toby Hopkinson said. “We are thrilled to introduce All Things Butter later this year and highlight the incredible versatility of our butter! With retail listings confirmed for November and some fantastic investors onboard, All Things Butter has an exciting time ahead.​

“We have spent day and night perfecting our fresh flavour formulas and can't wait for our product to hit the shelves and the hands of consumers. Watch this space!”​

All Things Butter is manufactured by Brue Valley farm, who use traditional butter making methods that include twice churning for ‘extra creaminess and amazing texture’.

Launching nationwide

The brand will be launching with four SKUS in a ‘confirmed national retailer’ in November – Unsalted Butter, Salted Butter, Garlic and Herb Butter, and Chilli Butter.

Co-founder and Chef Thomas Straker heads up Notting Hill hotspot Straker’s, and has recently launched Flat Bread within Battersea Power Station’s Arcade Food Hall. His business partner Toby Hopkinson holds a wealth of experience within high growth startups, including a previous role as head of growth at TRIP, the ‘fastest growing’ soft drinks brand in the UK.

Meanwhile, Innovate UK has awarded a £450,000 grant to Modern Baker,​​ the manufacturer of gut friendly bread SUPERLOAF.