Walkers revamp products to become non-HFSS

26-Jul-2022 - Last updated on 26-Jul-2022 at 14:15 GMT

Walkers is committed to non-HFSS products

Walkers has revamped products from its three ranges – Walkers Baked, Doritos Dippers and PopWorks – to become non-high in fat, salt or sugar (HFSS), meeting the demand for healthier snacks.

The reformulations are part of the Walkers strategy that by 2025, half of its snacks sales will come from products that do not classify as HFSS or from products sold in portions of 100 calories or less.

Walkers Baked and Doritos Dippers have been reformulated, making the entire ranges non-HFSS, while bew range PopWorks has been rolled out nationwide, with three flavours that are all non-HFSS.

The company said that the new products, coupled with the nationwide roll-out of PopWorks, shows its dedication to increasing choice across 'better for you' snacking options.

£35M investment

The changes are part of a £35m investment, over the next three years, which will see the Walkers global R&D centre in Leicester innovating to reduce saturated fat and salt content without impacting flavour and taste, it said

“We have taken some of our best-loved brands - PopWorks, Doritos Dippers and Walkers Baked – and transformed them to offer customers a wider selection of flavourful non-HFSS snacks. This is an important milestone in our long-term commitment to provide smart snacking choices, without compromising on taste,” said Fiona Tomlin, chief marketing officer at PepsiCo.

“We’re dedicated to bringing more choice to millions of UK consumers by offering a wide range of non-HFSS options. I am confident that consumers will enjoy these exciting products as much as their old favourites."

Less fat

PopWorks contains between 40% to 60% less fat than regular potato crisps, and are under 100 calories per 17g serving. They are available in Sweet & Salty, Sweet Chipotle Chilli, and Sour Cream & Onion flavours and all three flavours are NHFSS.

The Walkers Baked range is baked, contains 50% less fat than regular potato crisps and has less than 100 calories per 22g multipack bag. All Cheese & Onion, Sea Salted, Salt & Vinegar, Prawn Cocktail and new Cheese & Jalapeno flavours are available in grab bags and multipack formats. Doritos Dippers has updated its range to include three non-HFSS flavours: Hint of Salt, Hint of Smoked Paprika, and Hint of Sour Cream.

Earlier this year, the company launched Walkers 45% Less Salt, its first non-HFSS potato crisp range. This new product contains nearly half the salt compared with regular crisps.

The company also recently launched new non-HFSS SKUs across Walkers MAX, Snack a Jacks and Quaker.