Using olfactory and taste receptors Aromyx has quantifiably measured taste and smell for the first time, bringing these senses into the digital realm. This data can be leveraged to solve product development challenges, including sugar reduction, reformulations, and expansion into new markets. Aromyx has helped customers cut product development cycles in half.
This same technology is used to convey the smell and taste of products online and in mobile apps, which can have a huge impact on eCommerce revenues. Aromyx is the only company currently selling commercial receptor information. By enabling clear, reproducible digital representations of smell and taste, Aromyx technology has the potential to disrupt the food & beverage, flavor & fragrance, consumer packaged goods and ingredients industries.
Aromyx has more than two dozen Fortune 500 customers and is backed by institutional and corporate investors in the U.S., Japan, China and Europe. Aromyx is headquartered in Mountain View, California.